Online Community Strategy and Management

Know you need an online strategy to develop donors and members, but not sure where to turn?
Do you have a website that has disappointed you in terms of traffic and donations?

The Networked Nonprofit initiative can provide your organization assistance with developing strategies that will ensure a more robust presence on the web. We can also help you manage your online presence on an ongoing basis.

Strategy Development for Online Engagement and Community Building

• Develop metrics for success so that you know you are reaching your target constituencies.
• Ensure your organization is using the right community building tools and hooks to get your members engaged.
• Develop staffing and resource planning strategies to enable success.
• Matching existing strategies such as e-newsletters and online donation to online engagement strategies.

Ongoing Online Community Management Support

• Building and sustaining your presence on social networking sites such as facebook.com, myspace.com, and change.org.
• Creating and helping your members to create blog and discussion content.
• Creating online events and discussions that will attract your members to participate on your website.

Contact Stephen Rockwell, srockwell@mcsorg.org if you are interested in any these services.