Nonprofit leaders are becoming more familiar with the 2.0 tools and strategies that are creating a new paradigm for constituency engagement. A simple look at a nonprofit employment website shows a proliferation in new positions with titles such as "online community manager" or "new media communications associate". Even if an organization has yet to adopt the new technology, there is a growing awareness of a brave new world in which the organization must seek to engage.
Stephen Rockwell's blog
Networked Nonprofit Seminar: "Building Online Community Engagement Plans"
With all the new 2.0 technology, how do you decide what's right for your organization? A two hour strategic technology workshop will help you figure out how to engage you constituents online.
Our Strategic Technology Practice Leader, Stephen Rockwell will present a hands-on workshop that will both teach about how nonprofits are using the latest 2.0 technologies and offer practical strategies for building online engagement for your organization.
Specifically we will cover:
Networked Nonprofit Blog: Technology Term Cheat Sheet for Nonprofit Leaders
MCS hosts leadership groups for nonprofit leaders. The group asked me to develop a list of terms for an upcoming training so that we're all starting from the same page. I figured it would make for a good blog post. Here's the cheat sheet:
Networked Nonprofit Blog: Your web and software infrastructure for less than $200 a year
Some funders and IT consultants claim that there is still a significant organizational gap when it comes to basic IT infrastructure. Such a story was true in the late nineties and into this decade, but it is a declining issue as a result of the amount of cheap or freely available software for nonprofits.
Much of this free software exists as software as a service on the web. The fact that the software is hosted on a website means that most of the processing for the software is happening on someone else's machine. This extends the life of your old computers since you don't need to upgrade to incorporate new software (unless you've made the mistake of upgrading to Windows VISTA).
Networked Nonprofit Seminar: Building and Managing Online Community
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Strategies for activating your community and keeping the momentum going
Start: 12/11/2007 - 11:30am
End: 12/11/2007 - 1:30pm
As nonprofit organizations change their web presence from "brochure-ware" to a more active online community, new strategies, new staffing models and new business processes are necessary to ensure effective adoption of the technology.
This seminar is structured for organizations that are considering or currently working to build online communities. Specifically, we will cover practical strategies that you can apply today to:
- Deliver value to members and website users
- Find hooks for online participation for each individual and constituency
Networked Nonprofit Blog: The Online Community Manager
Over the last couple of months, I have seen more and more job postings from innovative nonprofits that are hiring for online community manager positions. This is a welcome sign that we are fast reaching an inflection point in the adoption of 2.0 technologies. Whether creating new positions or adjusting current positions, nonprofits are adjusting their human resources to meet the growing demands of building online community.
There a number of skill sets that one ought to look for when hiring the online community manager:
